What Makes Us, Us.
Possibly imitated. Never duplicated.
We Could Tell You We’re Passionate, Experienced, Innovative and Different.
Apparently that’s what About pages are for.
But a consultancy is more than a collection of adjectives. It’s the people behind it. Their experiences. What they’ve learned. What they believe. And what they’re prepared to stand for.
That’s what makes Nine Tracks, Nine Tracks.
So, we thought we’d show you instead.
Three Consultants Walk Into a University.
Right place. Right time. Right people.
We compared notes. Exchanged ideas. Disagreed. Occasionally quite strongly.
We challenged each other, learned from each other and discovered we were considerably better together.
First came the bond. Then the band. Then Nine Tracks.
And Then There Were More.
Because good people tend to know good people.
We started with the best people we knew. They brought the best people they knew. And our network grew organically from there.
No job ads. No CV lottery. Just good people vouching for good people.
Big Enough to Deliver. Small Enough to Stay Personal.
We grow with the project, not for the sake of it.
Today you may need a business analyst. Tomorrow an army of developers. That’s okay.
We bring in the right people when you need them. They move on when you don’t. Our coaches keep the bench busy. Your budget doesn’t have to.
It Still Starts With Three.
Directors by title. Consultants by nature.
Put some faces to the names. We run Nine Tracks, but we also do the work. Sitting on the sidelines was never really our thing. We’re involved day to day because, quite frankly, we just love being involved.
Paul Gradidge
If you’ve spoken to Nine Tracks, there’s a good chance you’ve spoken to Paul. He’s the person who makes things happen – building relationships, creating opportunities and turning conversations into action.
With years of higher education experience, he brings together customers, technology and delivery, making complex CRM programmes feel considerably less complex. Part product owner, part business analyst and part problem-solver, Paul keeps people talking, projects moving and everyone focused on the destination.
Then he helps make sure they get there.
Ainsley Bilton
Ainsley is an AI thought leader, technology strategist and business architect with a habit of asking the question that matters most – is this technology actually making the organisation better?
After years tackling complex technology, data and transformation challenges in key sectors, Ainsley is now asking the harder questions about AI – what should scale, what should stop, and where’s the actual value? His focus is helping organisations move beyond the hype and make technology deliver.
His philosophy is refreshingly simple – technology should earn its keep.
Artur Vogt
Artur works where technology, marketing and customer experience collide – combining code with human behaviour, logic with emotion and data with a healthy dose of psychology.
With years of higher education experience, he joins the dots between people, data and technology to create personalised experiences that actually work – for customers and staff alike. Increasingly, AI is another tool in that mix.
He is happiest in the gaps between traditional disciplines, where nobody is quite sure if the problem belongs to IT, marketing, data or customer experience.
Different Problems Need Different People.
Transformation needs more than one kind of brain.
Business analysts. Functional consultants. Technical consultants. Solution architects. Product owners. Product engineers. Scrum masters. Data, marketing and AI specialists. And quite a few people who stubbornly refuse to fit neatly into a job title.
The right mix depends on what you’re trying to achieve. So we build the team around the problem, not the other way around. Most will have a pulse. Some may not. We’ve stopped making it a requirement.
Our Philosophy Is Simple.
Good people do their best work when you let them think.
We bring together talented people for a reason. Not to blindly follow specifications or whatever happens to be fashionable.
Give them the freedom to think. To question. To challenge. To share what they know. And, occasionally, to tell you something you’d rather not hear.
Different Problems. Same Principles.
How we get there changes. What we believe in should not.
Every organisation is different. Every project is different. The people, politics, technology and starting point are different too.
So we adapt the approach, not the principles behind it.
Build With. Not For.
We share knowledge, explain decisions and build capability as we go.
If the only people who understand your solution are the people charging you to support it, something has gone wrong.
Our goal isn’t to become indispensable. It’s to make you independent.
Dream Big. Be Realistic.
Ambition matters. So does reality. Dream about where you could go. Plan from where you actually are.
Budgets run out. Priorities change. Data misbehaves. Dave calls in sick. The happy path rarely survives first contact with an actual organisation. Hope for the best. Build for everything else.
Use What Works.
Dynamics. Power Platform. AI. Your new app. Something else entirely.
We don’t care whose logo is on it. We care whether it solves the problem.
Use technology where it makes things better. Question it where it doesn’t.
The best tool is the one you actually need.
Still Here? Something Must Need Changing.
You could keep scrolling, or we can talk about it.
Tell us what’s working, what’s not and what keeps getting pushed into tomorrow. What everyone knows is a problem, but nobody quite knows how to fix. What’s stopping you from making the big leap forward.
You don’t need a perfect brief. We don’t need all the answers. Finding them is part of the job. There’s no magic formula, but understanding the problem is a pretty good place to start.
Let’s talk, shall we?